Email Marketing Term
What is Email Frequency?
How often you send emails to your subscribers - daily, weekly, monthly, etc.
Email frequency is a balancing act. Too many emails cause unsubscribes and fatigue. Too few cause subscribers to forget you.
Optimal frequency depends on: - Industry norms - Content type (news vs promotions) - Subscriber expectations set at signup - Engagement data
Studies show 1-4 emails per month works for most businesses. However, some audiences (deal hunters, news followers) expect daily emails.
The key is setting clear expectations at signup and letting subscribers choose their preferences. A preference center reduces unsubscribes significantly.
Examples
- E-commerce: 2-4 promotional emails per week
- B2B SaaS: 1-2 emails per week
- Daily deals: 1 email per day
Tips for Email Frequency
- ✓Set expectations at signup
- ✓Offer frequency preferences
- ✓Monitor unsubscribe spikes after frequency changes
- ✓Segment by engagement for different frequencies
Related Terms
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