Email Marketing Glossary
Master email marketing terminology with our comprehensive glossary. From open rates to deliverability, learn the essential terms every email marketer needs to know.
31 terms defined
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Call-to-Action (CTA)
A button or link that prompts recipients to take a specific action, like "Shop Now" or "Learn More".
CAN-SPAM Act
US law establishing rules for commercial email, including opt-out requirements and penalties for violations.
Click-Through Rate (CTR)
The percentage of email recipients who click on one or more links in an email.
Click-to-Open Rate (CTOR)
The percentage of email openers who click on a link, measuring content effectiveness.
Conversion Rate
The percentage of email recipients who complete a desired action, like making a purchase.
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Email Automation
Pre-scheduled emails triggered by specific actions, dates, or subscriber behaviors.
Email Client
Software or web application used to access and manage email, like Gmail, Outlook, or Apple Mail.
Email Deliverability
The ability to successfully deliver emails to recipients' inboxes rather than spam folders.
Email Frequency
How often you send emails to your subscribers - daily, weekly, monthly, etc.
Email Personalization
Customizing email content based on recipient data like name, behavior, or preferences.
Email ROI
Return on investment from email marketing, measuring revenue generated relative to costs.
Email Template
A pre-designed, reusable email layout that maintains brand consistency and speeds up creation.
Engagement Rate
A composite metric measuring how actively subscribers interact with your emails through opens, clicks, and other actions.
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Sender Reputation
A score assigned to your sending domain and IP address based on email sending practices.
Spam Complaint
When a recipient marks your email as spam/junk using their email client's report button.
Spam Filter
Software that automatically detects and blocks unwanted or malicious emails from reaching inboxes.
Subject Line
The text that appears in the recipient's inbox describing the email's content or purpose.