Email Marketing Term
What is Sender Reputation?
A score assigned to your sending domain and IP address based on email sending practices.
Sender reputation is like a credit score for email. ISPs track your sending behavior and assign reputation scores that affect deliverability.
Factors influencing reputation: - Bounce rates (hard bounces hurt most) - Spam complaint rates - Spam trap hits - Engagement rates - Sending volume consistency - Authentication setup
Tools like Google Postmaster Tools, Microsoft SNDS, and Sender Score help monitor reputation. Rebuilding damaged reputation takes months of consistent good behavior.
Examples
- Sender Score ranges 0-100 (80+ is good)
- One spam trap hit can damage reputation for weeks
- Sudden volume spikes trigger reputation flags
Tips for Sender Reputation
- ✓Monitor reputation with Google Postmaster Tools
- ✓Maintain consistent sending volumes
- ✓Remove bounces and complaints immediately
- ✓Warm up new IPs gradually
Related Terms
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