Email Marketing Term
What is Email Automation?
Pre-scheduled emails triggered by specific actions, dates, or subscriber behaviors.
Email automation sends the right message at the right time without manual intervention. Common automations include:
**Trigger-based**: Welcome series, cart abandonment, browse abandonment, post-purchase **Time-based**: Birthday emails, anniversary, renewal reminders **Behavior-based**: Re-engagement, milestone celebrations, loyalty rewards
Automated emails generate 320% more revenue than non-automated emails. They're always timely, always relevant, and scale infinitely.
Modern automation includes branching logic, A/B testing within flows, and AI-powered send time optimization.
Examples
- Welcome series: 5 emails over 2 weeks for new subscribers
- Cart abandonment: 3 emails at 1hr, 24hr, 72hr
- Birthday: Automated discount 1 week before birthday
Tips for Email Automation
- ✓Start with welcome series and cart abandonment
- ✓Map customer journey before building automation
- ✓Set it and review it - don't forget about automations
- ✓Use delays strategically between emails
Related Terms
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