Email Marketing Term
What is Drip Campaign?
A series of automated emails sent on a schedule to nurture leads or onboard customers.
Drip campaigns "drip" content over time, gradually building relationships and moving recipients toward conversion.
Unlike trigger-based automation, drip campaigns follow a set schedule regardless of recipient behavior (though advanced drips adapt based on engagement).
Common drip campaign types: - Welcome/onboarding series - Educational/nurture sequences - Product education - Event countdown - Course delivery
Effective drips provide value in every email while subtly advancing toward a goal. They should feel like helpful guidance, not pushy sales.
Examples
- SaaS onboarding: Day 1, 3, 7, 14 product tips
- Course drip: One lesson per day for 7 days
- Nurture sequence: Weekly tips for 8 weeks
Tips for Drip Campaign
- ✓Plan the full journey before writing emails
- ✓Provide standalone value in each email
- ✓Include clear next steps in every message
- ✓Monitor drop-off points and optimize
Related Terms
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