Email Marketing Term
What is Welcome Email?
The first email sent to new subscribers immediately after they join your list.
Welcome emails are your most-opened emails, achieving 50-60% open rates versus 20% for regular campaigns. This makes them crucial for first impressions.
A strong welcome email should: - Confirm the subscription - Deliver any promised lead magnet - Set expectations for future emails - Introduce your brand story/values - Provide immediate value - Include a soft CTA
Welcome series (multiple emails) outperform single welcome emails. A typical series spans 3-7 emails over 1-2 weeks, gradually building relationship and driving first conversion.
Examples
- Email 1: Welcome + lead magnet delivery
- Email 2: Brand story + best content
- Email 3: Product introduction + special offer
Tips for Welcome Email
- ✓Send immediately - delays lose engagement
- ✓Deliver any promised content/discount
- ✓Ask recipients to whitelist your address
- ✓Start a welcome series, not just one email
Related Terms
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